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Reducing the “Effort Factor” in Customer Service

October 27, 2011

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This blog also appears on the CustomerThink website here.

by Igor Sarenac

As you read these lines, a small but powerful body of individuals is becoming more vocal about their dissatisfaction with corporate America. I don’t mean the “Occupy Wall Street” movement, but rather, another group with significant long range influence over the future of U.S. business: [...]

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